Client: De’Longhi

Agency: SS+K

Category: Luxury, Consumer Goods

Challenge + Solution: This project was shot in the fall of 2020 in NYC with Covid regulations in place.  A few days before the shoot, the Director’s wife came down with Covid.  Canceling the shoot was not an option, so as a safety precaution the Director was going to work remotely with his crew on-set.  This made the Client nervous and she then asked to attend the shoot.  This meant I was going to attend the shoot along with the Account Director and ECD, while the rest of the team/clients dialed in via TeamViewer and Zoom.  This turned out to be a positive as when issues popped up we were able to solve them in half the time that we would have had we been remote.  In the end the client was thrilled with the campaign and the reactions; 139MM impressions, 8.5MM video views resulting in a +8% increase in sales.