Client: Tequila Cazadores
Agency: Virtue
Category: Spirits
Challenge + Solution: The project had a very challenging budget and timeline. We looked at the team and who could take on dual roles. For instance, we were able to bring in Photographer Evi Abeler, who was just beginning her Directing career. An in-house junior designer happened to be an aspiring animator and the editor was also a colorist. By doubling up on these roles, we were able to save time and budget, while still paying the individuals more than their normal day rate. The results were positive with a 10% increase in brand awareness.
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