Client: Fusion Network

Agency: SS+K

Category: News, Entertainment

Challenge + Solution:  This project had a very aggressive timeline, we had one-week to film/edit a :60 video, build/execute an event.  The video concept was to film real people on the streets of Detroit, asking and demanding answers of Republican Presidential Candidates before a debate.  Detroit happens to be my hometown which made it easier to find subjects and locations.

With the video live, we moved on to building/executing the event at a location I secured right next to the debate location.  Our event spilled over into the streets, taking on a life of its own, eventually being covered by multiple national news outlets.  This far exceeded the clients expectation along with the videos multi-million views and social interactions.