Client: Samsung
Agency: R/GA
Category: Technology
Challenge + Solution: Telling the history of a company is never an easy brief. I was part of the global integrated team that helped to build this multiplatform project. My responsibility was to bring-in a third-party front-end developer, manage them and coordinate with the various in-house teams at R/GA. As the creative evolved, I was tasked with briefing-in/overseeing additional teams, both in-house and external, which included VFX artists, animators, editors and sound engineers. What started as a small project ended up exciting both the client and agency into building something much more robust. The final project won a few awards including being short-listed at Cannes.
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