Client: Quicken Loans

Agency: Huge

Category: Financial Services, Consumer Banking

Challenge + Solution:  Script approval, Director Award and the first day of filming all occurred within two weeks during the Christmas holidays.  An additional celebrity talent was added at the last minute, I was part of the team that negotiated the contract in talent’s trailer right before he was due on set.  Talent’s management kept trying to add lines/changes to the script during filming.  This did not sit well with the Agency or Director, I had to arbitrate, keeping all sides happy, on schedule and all differences away from the client.  The (:60) spot was ranked #6 by AdAge in their best of Super Bowl rankings.  AdBlitz chose it as 1st for financial services spots.