Client: Samsung

Agency: R/GA

Category: Content, Technology

Challenge + Solution: For these projects, I had the dual-role of Producer and Photograph a social media campaign for the Samsung Galaxy 9 series phone.  The campaigns needed to look like they were shot all over the world using only the phone and practical lighting. (the Sun or existing lights). I knew from all of my previous work in Los Angeles that we could capture all the looks needed; from Mountains to Beach to Countryside to Multi-Ethnic Cities.  Working with the agency creatives, we discovered the camera limitations and designed the work around those.  With agency support and an amazing local crew, we created some fantastic work.  The campaign helped Samsung to have some of the biggest global engagement that it had ever seen for a phone series launch.