Client: Zelle

Agency: Huge

Category: Financial Services, Consumer Banking

Challenge + Solution: Lead an internal production team of six to create a 360 campaign for a new product.  Celebrity talent co-wrote the music and lyric/scripts for the TVC.  This meant the scripts were always evolving, never final, making it difficult to land a top director.  Eventually after a few discussions with MJZ, The Perlorian Brothers signed on.  They gave the writers/musicians space to work while still adding their thumbprint to the spots with casting and visual humor.  The client liked the work so much they bought air time during the Super Bowl, Oscars and NBA Finals.

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