Client: Infiniti Automotive

Agency: Campfire

Category: Automotive, Technology, Entertainment

Challenge + Solution:  To create a multi-device interactive film that showcased the car’s new technology. I managed the traditional video production service companies as well as multiple software engineering firms in multiple countries to bring this experience to life. Principal photography took place over (5) days across the state of Oregon with an additional (2) days in a NYC recording studio. We color-graded over 35-minutes of footage, separately mixing 45-minutes of sound and then edited the materials into a single narrative with decision points. To begin the film, users had to enter their phone number into a microsite, when the film hit a decision point the experience called users asking for an answer. Based on the answers the narrative then changed, over 1000 different combinations of the story were possible. The result was that the average time on site equaled a little over 5-minutes, more than a dozen users spent 17+ minutes interacting with the film.