Client: Cinemax

Agency: SS+K

Category: SVOD, Entertainment

Challenge + Solution: This immersive experience was first disguised as a recruitment video on YouTube for a clandestine firm, Byzantium Security International.  Provocative outdoor billboards were placed in and around Wall Street to coincide with the 1st anniversary of the Occupy Wall Street Movement.  Interested users were then introduced to Byzantium through their corporate website.  A promotional video played challenging users to see if they “had what it takes… to be an agent of change.”  Those that took up the challenge were then instructed to take a multi-layered personality test that engaged emotional reactions through facial recognition software, multi-tasking skills and subconscious instincts.  The deeper the users went in the experience, the more information they unfolded about the show and its themes.

All of that is to show that I had to budget, contract and manage more than just the agency, client and standard production vendors.  We also worked with game masters, a psychologist from Cambridge University, an espionage expert and cutting-edge tech companies.  The project garnered acclaim from such press as Wired Magazine with awards from Ad Age, The Clios and The FWA.